⎯⎯⎯⎯ Hadren ‘Soul Blackout’ album visualizers
production design & creative direction
Visual concept and set design for a series of looping videos accompanying Hadren’s debut album.
The project merges oniric landscapes with industrial textures, reflecting the emotional fragmentation of the music and the constant dream paralysis state.
PRESS Metal Magazine — “Hadren: Voces del Alma”
⎯⎯⎯⎯ F*cking Young! magazine ‘Teen Angst’ fashion editorialproduction design
Set design for a fashion story inspired by teen anxiety and suburban drama. The space combines raw materials and symbolic elements to evoke a natural atmosphere between city streets and the open outdoors.
PRESS F*cking Young! Magazine — “Teen Angst: a subversive take on sustainability”
⎯⎯⎯⎯ ‘chair 001 or izeon chair’ product essay
creative direction & production design
Creative direction & production design of a conceptual prototype chair that reimagines materiality and structure, balancing industrial and organic elements.
Creative direction & production design of a conceptual prototype chair that reimagines materiality and structure, balancing industrial and organic elements.
⎯⎯⎯⎯ Artiach ‘Dinosaurus Dinofósil’ TV commercial (Prod. LaCosa)
Set design and prop making for the Dinosaurus TV commercial ‘Dinofósil’ (Artiach), creating engaging environments that bring the campaign’s prehistoric and lab theme to life.
CLIENT ARTIACH
PRODUCTION AGENCY LaCosa
⎯⎯⎯⎯ Fantastic Toiles (London, UK) ‘Diary’ fashion pop-up
Set design for the fashion pop up at Fantastic Toiles (London) to present ‘Diary’ from Jacek Gleba’s Central Saint Martins MA, crafting a space that reflects the collection’s story of dance as a form of intimacy and movement as a private language.
PREMIERED AT Fantastic Toiles (London, UK)
PRESS I-D Magazine — “I Fell in Love at Fantastic Toiles (Twice)” I-D Magazine / AnOther Magazine — “Balletcore for Boys: Jacek Gleba on His ‘Flirtatious’ Menswear”
PREMIERED AT Fantastic Toiles (London, UK)
PRESS I-D Magazine — “I Fell in Love at Fantastic Toiles (Twice)” I-D Magazine / AnOther Magazine — “Balletcore for Boys: Jacek Gleba on His ‘Flirtatious’ Menswear”
⎯⎯⎯⎯ Nina Emocional ‘FDM’ live show (Sónar Festival)
production + stage design & creative direction
Creative direction and production + stage design for Nina Emocional’s FDM live shows, featuring a striking elevated set: a minimalist staircase structure rising two metres above the stage, creating a bold visual symbol of ascension, ending and emotional exposure. The language of industrial and technical elements combined with our visuals and lights design creates a direct, impactful visuality to intensify the performance’s intimate power.
PREMIERED AT Sónar Festival Barcelona
MUSIC LABEL Sonido Muchacho
DOCUMENTARY *coming soon* (Directed by David Camarero & Aïda Camprubí)
***NOMINATED BEST LIVE BY VICIOUS MAGAZINE AWARDS 2025***
Creative direction and production + stage design for Nina Emocional’s FDM live shows, featuring a striking elevated set: a minimalist staircase structure rising two metres above the stage, creating a bold visual symbol of ascension, ending and emotional exposure. The language of industrial and technical elements combined with our visuals and lights design creates a direct, impactful visuality to intensify the performance’s intimate power.
PREMIERED AT Sónar Festival Barcelona
MUSIC LABEL Sonido Muchacho
DOCUMENTARY *coming soon* (Directed by David Camarero & Aïda Camprubí)
***NOMINATED BEST LIVE BY VICIOUS MAGAZINE AWARDS 2025***
⎯⎯⎯⎯ adidas x Kianí del Valle Performance Group ‘KDV Movement Bootcamp’
spatial/props design, set-up & production
Spatial and props design, set-up, and on-site production for the ‘KDV Movement Bootcamp’ where adidas and Kianí del Valle Performance Group merged performance and sport within the spaces of Deutsches Theater and adidas Sports Base Berlin.
OFFICIAL WEBSITE KDV Movement Bootcamp
SUPPORTING INSTITUTIONS adidas / Deutsches Theater
PRESS Dancing Opportunities — “KDV MOVEMENT BOOTCAMP”
⎯⎯⎯⎯ Hadren ‘Trick Tracks’ album visualisersset design & assistant direction
Set design and assistant direction for a series of vibrant, simple and playful promo shoots and visualisers that reflect the energetic and upbeat tone of the album.
Set design and assistant direction for a series of vibrant, simple and playful promo shoots and visualisers that reflect the energetic and upbeat tone of the album.
⎯⎯⎯⎯ Diana Pop ‘Headshot’ performance at Ufer Studios Berlin
production + stage design & assistant direction
Production + stage design and assistant direction for ‘Headshot’, from Diana Pop, a performance based around the world of casting and selftape.
PREMIERED AT Ufer Studios Berlin
SUPPORTING INSTITUTIONS Institut del Teatre / Hochschulübergreifendes Zentrum Tanz Berlin HZT (UdK)
PREMIERED AT Ufer Studios Berlin
SUPPORTING INSTITUTIONS Institut del Teatre / Hochschulübergreifendes Zentrum Tanz Berlin HZT (UdK)
⎯⎯⎯⎯ ‘ANGELS’ music video (Prod. LaCosa)
Production + set design for ‘ANGELS’ music video, combining industrial textures with natural elements to create a visual contrast. Central to the design is a constructed mirror monolith that acts as a focal point, enhancing the video’s atmospheric and symbolic narrative.
PRODUCTION AGENCY LaCosa
PRESS Metal Magazine — “Un viaje musical del cielo al infierno”
⎯⎯⎯⎯ Sitges Film Festival ‘So de Tardor’ commercial (Prod. Vampire Agency)
production design
Set design for a commercial celebrating the Sitges Fantastic & Horror Film Festival. The piece was inspired by the iconic deco and style of ‘Scream’ by Wes Craven, using wine to connect cinematic suspense with the brand’s identity.
PREMIERED AT Sitges Film Festival
BRAND So de Tardor
PRODUCTION AGENCY Vampire Agency
⎯⎯⎯⎯ Mariybu ‘ein tag göttin’ music video
set design
Set design for Mariybu’s music video, shot in Berlin, creating lush, vegetation-filled environments with a queer motto celebrating diverse identities. The vibe evokes Troye Sivan’s Rush, blending raw urban aesthetics with a goddess energy.
The same set was later used for the artist’s 2025 tour across Germany and the official merchandising vinyl.
PRESS RadioQ — “Sängerin, Producerin und für einen Tag Göttin – Mariybu im Interview“
⎯⎯⎯⎯ Marina Bosch ‘Erotic Melancholia’ fashion editorial set design
Set design for the ‘Erotic Melancholia’ fashion editorial, creating intimate spaces that reflect the tension between sensuality and introspection through subtle textures, objects and material selection.
CLIENT Marina Bosch
PRESS Vein Magazine — “La melancolía erótica de Marina Bosch”
⎯⎯⎯⎯ MagicBox ‘Kookyloos’ international commercial (Prod. LaCosa)
production + set design
Production + set design with a playful 70s-inspired bedroom studio set for MagicBox’s international Kookyloos campaign. The space featured colourful elements, carpeted floors, neon lights, bold wall arches and a vibrant palette to bring the dolls’ universe to life in a fun, immersive way.
Set construction by Soul Art.
CLIENT Magicbox
PRODUCTION AGENCY LaCosa
CLIENT Magicbox
PRODUCTION AGENCY LaCosa
⎯⎯⎯⎯ PAP Magazine ‘MBF’ fashion editorial set design
Set design for fashion editorial premiering on PAP magazine with a dark, insect-inspired world where wet, slimy surfaces and tangled spiderwebs merged with a vegetation set to evoke a sense of unsettling beauty and primal fascination.
PRESS PAP Magazine
⎯⎯⎯⎯ La Piara ‘Bocadelia fajitas’ TV commercial (Prod. LaCosa)
production design
CLIENT Adam Foods / La Piara / Bocadelia
PRODUCTION AGENCY LaCosa
⎯⎯⎯⎯ Hadren ‘presents Soul Blackout’ live show (Sónar Festival)
production + stage design & creative direction
Production + stage design and creative direction for Hadren’s “Soul Blackout” at Sónar Festival.
The show delved into the experience of sleep paralysis and looping realities, using powerful lighting and dynamic visuals
to immerse the audience in its layered atmosphere.
PREMIERED AT Sónar Festival Barcelona
LABEL Live in Dallas
PREMIERED AT Sónar Festival Barcelona
LABEL Live in Dallas
⎯⎯⎯⎯ Ester G.Mera x Hadren ‘Soul Blackout’ music video (Prod. Vampire Agency)
production design
Production design ft Aitor Rubio (from Duelo) for Hadren’s Soul Blackout music video, directed by Ester G. Mera, creating a dark, immersive world where mechanical debris and cemetery imagery merge into a haunting vision of decay and fragmented reality.
PRODUCTION AGENCY Vampire Agency
PRODUCTION AGENCY Vampire Agency
⎯⎯⎯⎯ ‘Primitive’ product essay
set design
Set design for ‘Primitive’, a product essay showcasing three exclusive plate designs created for Hermanos Torres restaurant in collaboration with Studio Luis Eslava. The piece explored the raw beauty of materiality and form of these unique pieces designed by Álex Linares and ELISAVA .
⎯⎯⎯⎯ ‘Shedding’ exhibition at Jergon Studio Berlinspatial design
⎯⎯⎯⎯ Abacus ‘Christmas Campaign’ TV commercial (Prod. LaCosa)production design
CLIENT Abacus
PRODUCTION AGENCY LaCosa
⎯⎯⎯⎯ ‘Feitizo’ performance essay
production design
Production design for ‘Feitizo’ a performance essay exploring ritual, memory, and identity through body and subtle lighting to evoke a sense of intimate ritual and collective enchantment in the forest.
⎯⎯⎯⎯ ‘Kurzstopp’ visual essay editorial
production design & direction
Direction and production design for ‘Kurzstopp’ a visual a visual essay on bodies and human intimacy within their surroundings, raw gestures captured during a spontaneous short stop on a van trip.
feel free to contact me !
© 2025 joel izeon. All rights reserved