Visual concept and set design for a series of looping videos accompanying Hadren’s debut album. The project merges oniric landscapes with industrial textures, reflecting the emotional fragmentation of the music and the constant dream paralysis state. 

PRESS Metal Magazine — “Hadren: Voces del Alma”

MAIN CREDITS 

Creative Direction: Hadren, Joel Izeon
AD: Joana Antonin
DOP: Andrea López
Lights: Oscila Studio
Set Design: Joel Izeon
Assistant Set Design: Alejandra Herrera, Natascha Rivera
Stylist: Lucía Gómez
MUAH/Hair: Carmen Navarrete 
Still photographer: Alba Petrichor

Exhibition design and spatial installation for Aída Labrin Ladrón de Guevara’s ‘Shedding’, premiering at Jergon Studio Berlin. Spatial concept based on the material properties of latex and physical tension. Development of spatial layout, visitor flow, lighting scheme and custom exhibition fixtures, like a massive, ceiling-hung latex curtain functioning as a non-traditional photographic substrate. On-site technical direction and assembly coordination.

ABSTRACT

“Shedding explores the human body as both boundary and refuge: the skin as the frontier between the intimate and the visible, the flesh as the inevitable ground of the experience of feeling. Through latex skins, faceless bodies, wearable art, and fragmented breaths, the work invites the experience of inhabiting one’s own body as an uncomfortable act; sometimes painful, often transformative, and always a pathway to understanding and discovering both oneself and the world.

The work culminates in an open question: ‘Which skin do you inhabit today?’, that invites us to respond, to strip away the mask, and to leave a trace on paper of who we are in this moment. In this exhibition space, that act takes a physical form: visitors can write their answer on a slip of paper and place it in the latex urn provided. Each voice becomes part of a living archive that reveals how many skins we invent in order to sustain ourselves.”

CREDITS

Artworks: Aída Labrin Ladrón de Guevara, Haufen Studio (wearable art pieces)
Text: Aída Labrin Ladrón de Guevara
Text Revision: Claudia Molina
Exhibition Design: Joel Izeon
Exhibition Installation: Joel Izeon, Aída Labrin Ladrón de Guevara, Sasha Anna Alvarez Castro, Joan Azrael, Laura Berriel, Nerea Burgos, Ina Dienstmaier, Huu Dong Nghi, Agustín Escobar, Aurora Lagos, Luca Saggin, Tom Schwerthöffer, Benjamin Vial, Manuela Vidal
Music Environment: Tom Schwerthöffer

Speculative architectural-spatial design and concept direction for a new creation and gathering artistic hub for the Transpecies Society. 

-Spatial translation of post-human identity and cyborg sensory expansion into the built environment.

-Extensive theoretical research phase, mapping post-human identity and cyborg sensory expansion. Spatial translation of cybernetic technology into architectural environments through academic texts, fictional narratives, interviews and case studies.   

-Development of a construction-ready blueprint adapted to a pre-existing physical location with comprehensive technical documentation, including renders, 2D floor plans, cross-sections, and technological integration diagrams based on the collective's specific spatial needs. 

( ! ) There are almost 100 available drawings of this project, alongside a design thesis and architectural memorandum detailing the project's description, concepts, interviews, reference cases, site analysis, and synthesis. Please address to joel.izeon@gmail.com if further information is needed. 

*New tridimensional representations and minor updates are currently being made. 2026-2027. 

Set design for the Puma x MG19 'Shaping the Future of Handball' activation commercial. This concept celebrates the long-lasting partnership between Mathias Gidsel and PUMA, showcasing a curated space filled with the handball player's personal memorabilia, trophies, and memories.

CLIENT Puma

PRODUCTION AGENCY SIXTWO G2 ESPORTS

MAIN CREDITS

Director: Mario Rivas 
DoP: Leon Hörtrich 
Producer: Célia Teisseire

Spatial design for Kolya Bogatyrev’s 'CONTRAARGUMENTUM: A Dialog of Renewal' fashion show, premiering at Berlin Fashion Week AW26 in the iconic Humana Frankfurter Tor venue. This project encompasses the technical development of the runway configuration, set design, spectator seating layout, and overall spatial flow. The entire concept is built upon a dialogue between the building's architecture, selected retail elements, and the sustainable philosophies shared by both the brand and the venue. 

BRAND Kolya Bogatyrev

MAIN SPONSORS Berlin Fashion Week / Humana Secondhand & Vintage / PLATTE Berlin   

PRESS KALTBLUT Magazine — “Backstage at Kolya Bogatyrev Fall/Winter 2026“ / Fashion Street Berlin — “Zwischen Secondhand-Realität und meditativer Inszenierung“

MAIN CREDITS

Creative Director: Kolya Bogatyrev
Art production/Stylist: Ksenia Demianovska
General Production: Agustín, Lourdes, Agustina
Set & Spatial Designer: Joel Izeon
Assistants Set Designer: Luca Saggin, Meii Soh, Izzy Waller, Jayden Dreher, Niko Pipia
Light Designer: Josch Pit
Movement Director: Franka Marlene Foth
Key MUA: Reem Jarhum
Photographers on this post: Robert Graeff, Thys Productions, Sofiia Hura, Anastasiia Rohoza

Set for Jägermeister celebrating a limited edition for the World’s Football Cup 2026. 

CLIENT Jägermeister

PRODUCTION AGENCY Spingun

AGENCY ATTTD

MAIN CREDITS 

Director: Niklas Hugo
DoP: Christopher Behrmann
Production designer: Christina Mammes